Clockwork
BJJ
Built a fast, mobile-optimized website and SEO structure designed to help a Brazilian Jiu-Jitsu academy attract new students through local search and improve signup conversions.
At a glance
A community-first gym with world-class instruction. A digital presence that needed to match.
THE SCHOOL
Clockwork BJJ is a premier Brazilian Jiu-Jitsu academy in NoHo, NYC — with over 310 five-star reviews and a reputation for being the most welcoming, ego-free gym in the city.
THE CHALLENGE
The gym was already beloved by its members. But online, it was nearly invisible — not ranking for 'BJJ near me' or 'Brazilian jiu-jitsu NYC', and the website wasn't converting the visitors it did get.
OUR ROLE
Full website redesign and an end-to-end local SEO strategy from the ground up. The design was built to convert. The SEO was built to compound. Both were built for the long game.
THE OUTCOME
Organic search became their #1 traffic source. Traffic more than doubled. January bootcamp — a 4-week program priced at $310 — sold out within weeks of launch.
The SEO impact
Web design was the beginning. SEO made an insane difference.
2x+
ORGANIC TRAFFIC GROWTH
More than doubled in months — organic search went from secondary channel to #1 traffic source, surpassing paid and direct.
#1
TOP TRAFFIC SOURCE
Organic now beats paid and direct. The right people searching for BJJ in NYC are now finding Clockwork first.
SOLD OUT
BOOTCAMP IMMEDIATELY
January 4-week beginners program at $310 (including uniform) sold out within weeks of launching the new SEO structure.
SEO RESULTS
The challenge
Two things were holding them back from growth.
- →
Invisible in local search
When someone in NYC searched for 'BJJ near me' or 'Brazilian jiu-jitsu NoHo', Clockwork wasn't showing up. Warm, ready-to-sign-up prospects were landing at competitor gyms instead.
- →
A website that wasn't converting
The existing site didn't communicate the warmth and community that makes Clockwork special — and wasn't built to get visitors to take the next step. The free trial offer was buried. Trust signals were missing.
AN INCREDIBLE SCHOOL. IT JUST NEEDED THE WORLD TO FIND IT.
The website
Built for community. Designed to convert.
Every page designed to reflect the culture of Clockwork — welcoming, no ego, all levels. And to convert curious visitors into students. See it live →
Scope of work
Everything from design to deployment to ongoing SEO.
Website design
- →Mobile-first, fast-loading design built for conversions
- →Clear CTA hierarchy: free trial → membership signup
- →Community-first aesthetic reflecting gym culture
- →Optimized for local visitors and first-time BJJ students
Local SEO structure
- →Location-specific keyword targeting across all pages
- →Google Business Profile optimization and structured data
- →On-page SEO aligned with how NYC students search for BJJ
- →Built to rank for high-intent local queries from day one
Conversion optimization
- →Reduced friction in the free trial signup flow
- →Social proof strategically placed to build trust fast
- →Clear, benefit-driven copy that speaks to new students
- →Every page designed with one goal: get them through the door
Performance optimization
- →Fast load times across all devices, especially mobile
- →Optimized images and lean code for Core Web Vitals
- →Built to perform well in search — speed is an SEO signal
- →No bloat, no unnecessary plugins, just clean and fast
The result
"Organic search went from an afterthought to the #1 traffic source for the gym. When their January bootcamp launched — 8 classes, $310, uniform included — it sold out within weeks. That's the kind of result SEO delivers when it's done right."
"SOLD OUT IN WEEKS" — THAT'S THE KIND OF RESULT SEO DELIVERS WHEN IT'S DONE RIGHT.
Ready to become impossible to ignore online?
Whether you're a gym, a nonprofit, a school, or a campaign — let's build something that brings the right people to your door.