01
Technical SEO audit
Crawlability, indexation, Core Web Vitals, structured data gaps, and template-level issues that keep program pages out of search results.
Nonprofit SEO services
Get found for the work you actually do.
Technical audits, search-intent research, content strategy, and ongoing optimization for mission-driven websites — so the right people find your programs before they find a competitor.
The problem
Mission pages that nobody can find are expensive wallpaper.
Many organizations publish thoughtful content and still lose search visibility. Program pages sit under a pile of news posts. Old URLs die in a redesign. Tracking never got finished. SEO for nonprofits is less about tricks and more about making the site honest, structured, and measurable.
Program pages buried under news
Blog archives outrank the services people came looking for. Searchers bounce; Google notices.
Duplicate or near-duplicate content
Multiple pages compete for the same query. None of them win cleanly.
Redesigns without redirect discipline
URL changes without a mapped 301 plan quietly erase years of earned visibility.
Tracking that cannot answer basic questions
If Search Console and GA4 disagree — or donation goals are missing — teams optimize in the dark.
What's included
Practical SEO work, not a keyword dump.
Every engagement starts with diagnosis. From there we build a prioritized plan your team can approve and your CMS can actually support.
02
Keyword & search-intent research
We map how people search for your programs, services, and causes — then prioritize pages that can realistically win those queries.
03
Site architecture & internal linking
Clear hierarchies, hub pages, and internal links so Google and humans can find the work that matters most.
04
On-page optimization
Titles, meta descriptions, headings, content structure, and schema recommendations tied to real search intent — not keyword stuffing.
05
Content strategy & consolidation
What to write, what to merge, and what to prune. Thin or competing pages get a plan instead of more noise.
06
Measurement & reporting
Search Console and GA4 setup or cleanup, conversion tracking where it fits, and reporting your team can act on monthly.
How engagements work
Four stages. Clear ownership.
01
Diagnose
We review Search Console, analytics, crawl data, and your top program pages. You get a plain-language diagnosis — not a 90-page PDF you will never open.
02
Prioritize
We stack-rank fixes by impact and effort: technical blockers first, then architecture, then content and on-page work.
03
Implement
We work in your CMS or alongside your developers. Changes are documented so your team understands what moved and why.
04
Measure & refine
Monthly reviews of rankings, queries, and conversions. We adjust based on what searchers actually do — not vanity traffic.
Who it's for
Teams ready to treat search as infrastructure.
Best fit when you have programs, services, or locations people actively search for — and someone internally who can approve content or technical changes.
- Comms and development leads who own the website
- Orgs preparing for or recovering from a redesign
- Teams with Search Console access and a maintainable CMS
When SEO can wait
If forms fail, hosting is unstable, or nobody can publish without a developer ticket, we will say so. Sometimes web design or a website risk review is the honest first step.
Related work
Visibility work we have already shipped.
These projects include SEO strategy, local visibility, or organic growth — not invented nonprofit averages.
Clockwork BJJ
Local SEO + conversion website
Local SEO and a fast, conversion-focused site for an NYC academy — more visibility and smoother signups.
Read case study →
Di Wellness
Bilingual web + SEO
From zero digital presence toward strong organic visibility for an NYC holistic wellness coach.
Read case study →
Innate Ketamine
SEO, PPC & analytics
SEO and PPC strategy with analytics tracking that more than doubled organic and paid acquisition.
Read case study →Related
Services and resources nearby.
Nonprofit web design
When the site itself needs a stronger foundation before SEO can compound.
Explore →Analytics & reportingGA4, conversion tracking, and dashboards that show whether organic traffic becomes action.
Explore →Google Ad GrantsPaid Search credit that pairs well with organic strategy — when the grant is managed carefully.
Explore →Website redesign guidePractical checklist for SEO-safe migrations during a rebuild.
Explore →Questions
Before we dig into Search Console.
- What do nonprofit SEO services actually include?
- Technical audits, keyword and intent research, architecture and internal linking, on-page optimization, content strategy (including consolidation), Search Console and GA4 support, and ongoing reporting. Local SEO is included when location matters for your programs.
- How is this different from SEO built into a website redesign?
- A redesign engagement includes foundational SEO — semantic HTML, performance, and basic on-page work. Dedicated SEO goes deeper into research, content prioritization, consolidation, and month-to-month optimization after launch.
- Can you protect SEO during a website redesign or migration?
- Yes. URL mapping, redirects, metadata migration, and post-launch monitoring are part of how we approach redesigns. If you are already mid-rebuild, we can still audit the plan before launch.
- Who is this service a good fit for?
- Organizations with a live website, clear programs or services worth ranking for, and capacity to approve content or technical changes. If your site is brand new and unfinished, we usually start with web strategy first.
- When is SEO not the right immediate priority?
- When donation forms are broken, the CMS is unmaintainable, or leadership has not agreed what success looks like. Fixing conversion and publishing basics first often returns more than chasing rankings alone.
- Do you guarantee rankings or traffic growth?
- No. Search results change, competitors publish, and Google updates algorithms. We commit to clear diagnosis, prioritized work, and honest reporting — not guaranteed positions.
Start building