Innate
Ketamine
A mission-driven ketamine therapy clinic using breakthrough treatments to help people overcome depression, anxiety, PTSD, and OCD — more than doubled both organic and paid traffic acquisition.
At a glance
Helping people who needed help — by making sure they could find the help they needed.
WHO THEY SERVE
Individuals struggling with treatment-resistant depression, anxiety, PTSD, OCD, and suicidal thinking — people who have tried conventional therapies without success.
THE CHALLENGE
Already helping people, but organic visibility could be expanded. PPC campaigns had room for optimization. More people searching for ketamine therapy needed to find them.
OUR ROLE
Digital marketing strategist and execution partner. Developed and implemented comprehensive SEO and PPC strategies to increase visibility for people actively searching for help.
THE OUTCOME
More than doubled both organic and paid traffic acquisition. Significantly increased patient acquisition through strategic targeting and optimization.
The mission
Provide breakthrough treatment. Restore hope. Help people reconnect with themselves.
Depression, anxiety, PTSD, and OCD can feel inescapable. Traditional psychiatric treatments don't work for everyone. When someone has tried medication after medication, therapy after therapy, and still can't find relief — that's when hope becomes scarce.
Ketamine therapy represents what researchers call "arguably the most important discovery in half a century" for mental health treatment. Its rapid, profound antidepressant effects offer hope for people with treatment-resistant conditions. But awareness is still limited.
Innate Ketamine Therapy's mission is to help people peel back the layers of trauma and mental health struggles — to help them rediscover who they were born to be.
The transformation
More than doubling traffic means more people finding help.
Good foundation, limited reach — strong practice and website, but organic visibility could expand to help more people.
More than doubled organic traffic — SEO positioned Innate as a highly visible, trusted resource for people actively seeking ketamine therapy.
PPC with room for optimization — paid advertising bringing in patients, but efficiency could be improved significantly.
More than doubled paid traffic efficiency — optimized PPC strategy maximized reach and conversions, helping more people discover services.
Growing patient base — helping people, with opportunity to expand consultation and conversion rates further.
Significantly increased customer acquisition — strategic optimization led to substantial growth in consultations and treatment starts.
Competing with larger practices — bigger budgets and established practices dominated search results.
Strategic competitive positioning — smart targeting allowed a mission-driven clinic to compete effectively and reach ideal patients.
The solution
Every page optimized to connect hope with help.
HOMEPAGE / TRUST & CLARITY
What we optimized: Homepage SEO for high-intent mental health searches, clear messaging about ketamine therapy benefits, and trust signals for people considering treatment.
What it enabled: People searching for ketamine therapy could find Innate immediately. Clear messaging helped visitors understand whether it might help them.
ABOUT / EXPERTISE & APPROACH
What we optimized: Service page SEO targeting treatment-specific searches, detailed information about the ketamine therapy process, and credibility signals.
What it enabled: People researching ketamine therapy could understand Innate's approach, expertise, and compassionate care philosophy.
TREATMENT INFO / EDUCATION
What we optimized: Content focused on treatment benefits, process details, and what to expect. SEO targeting for specific condition searches (depression, anxiety, PTSD, OCD).
What it enabled: Visitors could find trustworthy information about how ketamine therapy works for their specific condition. Education reduced barriers to consultation requests.
CONTENT STRATEGY / THOUGHT LEADERSHIP
What we optimized: Strategic content roadmap and blog planning framework targeting ketamine therapy searches and mental health treatment questions.
What it enabled: Innate has a clear strategy to become a trusted resource for people researching ketamine therapy — building expertise and search visibility for informational searches.
Scope of work
Strategic visibility and acquisition optimization.
SEO strategy & implementation
- →Comprehensive keyword research for ketamine therapy searches
- →On-page optimization for treatment pages, blog, and services
- →Local SEO optimization for San Rafael and Bay Area
- →Technical SEO improvements for healthcare site performance
PPC campaign management
- →Strategic Google Ads campaigns targeting high-intent searches
- →Audience targeting for people seeking ketamine therapy alternatives
- →Ad copy optimization focused on trust and compassionate care
- →Ongoing optimization and bid management for maximum ROI
Content strategy & planning
- →Strategic blog content roadmap targeting ketamine therapy searches
- →Educational content gameplan to establish thought leadership
- →Topic planning framework for ongoing SEO value
- →Content strategy to build trust and answer treatment questions
Analytics & reporting
- →Comprehensive tracking of organic and paid traffic performance
- →Patient acquisition funnel analysis and optimization
- →Regular performance reporting with actionable insights
- →Data-driven strategy adjustments for continuous improvement
What they said
"Smart, cares about my success, and is diligent on following through — highly recommended!"
CARL SPITZER
Business Owner, Innate Ketamine Therapy
★★★★★
Outcomes & impact
More than numbers — more people finding help.
2x+
ORGANIC TRAFFIC GROWTH
More than doubled organic search traffic through strategic SEO. People actively searching for ketamine therapy now find Innate in search results.
2x+
PAID TRAFFIC GROWTH
More than doubled paid traffic efficiency through optimized PPC campaigns. Smart targeting and ad optimization maximized return on ad spend.
↑↑
CUSTOMER ACQUISITION
Significantly increased patient consultations and treatment bookings. Strategic visibility improvements translated directly to helping more people access mental health care.
VISIBILITY ISN'T VANITY. IN HEALTHCARE, VISIBILITY SAVES LIVES.
More than doubling traffic means more people discovering that there's a treatment option they didn't know existed. More consultations. More people starting treatment. More lives potentially changed. That's what strategic visibility enables.
Ready to increase your visibility and reach the people who need you?
Whether you're a mission-driven clinic, a nonprofit, or an organization doing work that matters — let's make sure the right people can find you.