Reporting & analytics

Know what's working before the next campaign.

Dashboards, donor journey maps, CRM health checks, and conversion reporting — built to give your team the insight it needs to make smarter decisions every week.

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dashboards consolidated on average

+28%

second gift rate from journey mapping

2 hrs

average board prep time after setup

100%

dashboards built for non-tech teams

What's included

The windows and gauges every house needs.

You can't manage what you can't measure. We build the visibility layer so your whole organization can see clearly.

  • 01

    Reporting dashboards

    Custom dashboards for development teams, executive leadership, and board governance — live, connected to your CRM, and built for non-technical users.

  • 02

    Donor journey mapping

    We map the full supporter journey — every touchpoint, every channel, every drop-off — so you can see where donors are engaging and where they're leaving.

  • 03

    CRM health checks

    A comprehensive audit of your CRM's data quality, field usage, automation performance, and reporting gaps — with a prioritized action plan.

  • 04

    Conversion reporting

    Website, email, and donation funnel conversion tracking built in GA4, Salesforce, or your analytics stack of choice.

  • 05

    Campaign performance analysis

    Post-campaign deep dives that attribute revenue, identify top-performing segments, and give you the exact data to make next campaign better.

  • 06

    Board & executive reporting

    Clean, narrative-driven reporting packets your leadership can actually understand — built for the board room, not the data room.

Our work

Visibility built through data-driven strategy.

Innate Ketamine2x+ organic traffic

Innate Ketamine — SEO & PPC Analytics

Comprehensive SEO and PPC strategy, analytics tracking, and ongoing reporting for a mental health clinic — more than doubled both organic and paid traffic acquisition.

Read the full case study →
Di WellnessTop 1–2 page rankings

Di Wellness — SEO Strategy & Visibility

Built from zero digital presence to first-page Google rankings for multiple high-value wellness coaching search terms in competitive NYC market — through aggressive, data-driven SEO strategy.

Read the full case study →
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Questions

Before we install the measurement system.

We don't have a data team. Can we still benefit from analytics work?
Yes — that's exactly who we build for. We create dashboards and reports that non-technical staff can run, understand, and act on without needing a data analyst.
What platforms do you work with for analytics?
Google Analytics 4, Salesforce Reports & Dashboards, HubSpot, Tableau, Looker Studio (Data Studio), and most major nonprofit CRM reporting tools.
What's a CRM health check, and do we need one?
A CRM health check is a structured audit of your data quality, automation performance, field usage, and reporting. If you've ever said 'I don't trust our data,' you need one.
Can you set up Google Analytics on our website?
Yes — GA4 setup, event tracking, goal configuration, and donation funnel tracking are all included as part of website projects or as a standalone engagement.

Ready to know exactly what's driving growth?

Start with a CRM health check or analytics audit. We'll show you what the data says — and what to do about it.

Start your project
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