Tax the
Rich NY
A complete redesign of a stale, neglected advocacy site — modernized, sustainable, and built to keep pace with a movement gaining real momentum.
At a glance
A movement with momentum. A website stuck in 2021. Not anymore.
THE ORGANIZATION
Tax The Rich NY is a New York advocacy campaign pushing for progressive tax policy to fund public services and reduce inequality. Urgent mission. Growing community.
THE PROBLEM
Their website hadn't been updated since 2021. As the campaign picked up steam — more press, more events, more supporters — the old site was becoming a liability.
OUR ROLE
Full redesign: UX, UI design, and WordPress development. A sustainable platform the campaign team can manage entirely on their own. Everything except logo and brand colors.
THE OUTCOME
A modern, fast, fully editable advocacy website — delivered quickly so the campaign could get back to what they do best. No developer required for day-to-day updates.
The challenge
Three things were holding the movement back.
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A site frozen in time
The old website hadn't been touched in years. In a fast-moving advocacy environment, an outdated site signals inactivity — even when the movement is anything but.
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The team was locked out
Without an accessible CMS, the campaign couldn't publish new events, share press hits, or update messaging without waiting on a developer. That bottleneck was costing them momentum.
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No room to grow
As press coverage mounted and events expanded, the old site couldn't keep up. They needed a platform designed for a movement that was just getting started.
THE MOVEMENT WAS REAL. THE WEBSITE NEEDED TO CATCH UP.
Modern, bold, and fully editable — the new platform.
A site that finally matches the energy of the campaign. See it live at taxtherichny.com →
Scope of work
What we built — room by room.
UX & interface design
- →Full visual redesign from the ground up
- →Modern, bold aesthetic aligned with campaign urgency
- →Clear hierarchy: advocacy, events, press, legislation
- →Optimized for activists, press, and new supporters
WordPress CMS
- →Fully editable by the campaign team — no developer needed
- →Custom post types for events, press, and bills
- →Gutenberg block editor for flexible page building
- →Built to last and grow with the movement
Fast turnaround
- →Delivered rapidly as the campaign gained momentum
- →Prioritized pages driving the most action
- →Responsive and launch-ready from day one
- →No delays — the movement couldn't wait
Sustainable architecture
- →Built for long-term maintainability by non-developers
- →Structured content model that scales with the campaign
- →Performance-optimized for mobile and desktop
- →Zero developer dependency post-launch
What they said
"Yeshaya is talented, reliable, and a pleasure to work with!!!"
ERICK STOLL
Campaign Director, Tax The Rich NY