Buy for complexity (Salesforce-class)
Best for
- Multi-program data sharing
- Heavy automation and custom objects
Avoid if
- No admin budget
Start from the reports and journeys you must run — not from logo slides. Then score admin capacity and migration risk honestly.

| Criterion | Buy for complexity (Salesforce-class) | Buy for fundraising focus |
|---|---|---|
| Cost considerations | Licenses + partner/admin. | Often simpler packaging; still model growth. |
| Staff capacity | Admin required. | Lighter admin for many shops. |
| Customization | High. | Bounded. |
| Accessibility | Evaluate staff-facing UI. | Evaluate staff-facing UI. |
| Maintenance | Architecture hygiene ongoing. | Process ownership ongoing. |
| Integrations | Broad. | Fundraising-centered. |
| Scalability | High ceiling. | High until complexity shifts. |
| Ease of use | Training investment. | Often faster adoption. |
| Security | Configure seriously. | Configure seriously. |
| SEO | Indirect. | Indirect. |
| Migration complexity | Major project. | Still a major project. |
Best for
Avoid if
Best for
Avoid if
Write mandatory reports before demos.
Time real workflows with real staff.
Inventory integrations and owners.
Price migration and training as first-class line items.
Fit assessment and architecture.
CRM migrationWhen you do move.
CRM data cleanupFix the data before or instead of switching.
Best CRM framingDeeper criteria overview.
CRM selection toolTurn this framework into a personalized, scored result.
When to switch CRMsAlready have a CRM? Figure out if switching is warranted first.