Can a refresh include a new homepage?

Yes. Refresh means constrained change — not “change nothing.” The line is whether IA, CMS, and URL strategy stay intact.

Where should we read more?

Our nonprofit website redesign guide covers budgets, timelines, WCAG baseline, and SEO-safe migration.

Web strategy

A refresh improves what works. A redesign replaces foundations. Mixing them up is how budgets explode and rankings fall.

Side by side

Comparison of Refresh and Redesign / rebuild
Criterion	Refresh	Redesign / rebuild
Cost considerations	Lower; scoped improvements.	Higher; includes migration and QA.
Staff capacity	Less change management.	Training and content labor required.
Customization	Iterate on existing patterns.	New design system possible.
Accessibility	Fix critical barriers surgically.	Bake WCAG-oriented work into templates.
Maintenance	Continue current care plan.	Reset hosting/maintenance assumptions.
Integrations	Keep what works.	Re-wire carefully.
Scalability	Limited by current foundation.	Chance to fix foundations.
Ease of use	Familiar CMS.	New CMS or IA learning curve.
Security	Patch and harden in place.	New stack security model.
SEO	Lower URL risk.	Redirect discipline mandatory.
Migration complexity	Minimal.	Central risk of the project.

Fit

Best for

Avoid if

Best for

Avoid if

Decision framework

Related services

Budgets, timelines, migration.

Decide with evidence.

When rebuild is justified.

Questions

Can a refresh include a new homepage?: Yes. Refresh means constrained change — not “change nothing.” The line is whether IA, CMS, and URL strategy stay intact.
Where should we read more?: Our nonprofit website redesign guide covers budgets, timelines, WCAG baseline, and SEO-safe migration.

Start building